Privacy Policy
Effective date: 29th September 2025
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the Optimum Appliances website (theWebsite). It also outlines your choices and rights under thePrivacy Act 1988 (Cth) and theAustralian Privacy Principles (APPs).
Please read this Privacy Policy carefully before submitting your personal information to us.
Contents
- About Us and This Privacy Policy
- What Personal Information Do We Collect?
- Analytics and Advertising
- How Long Do We Keep Your Information?
- How Do We Disclose Your Information?
- How Do We Protect Your Information?
- How Can You Manage Your Personal Information?
- Contact
About Us and This Privacy Policy
1.1 About this Privacy Policy.
This Privacy Policy governs the processing of personal information collected from business visitors and individual users (“you”) through the Optimum Appliances Website and related non-transactional services (the “Website”). It does not cover third-party websites, applications, or services that may link to or integrate with the Website.
1.2 Data controller.
The Website is owned and operated byOptimum Appliances Pty Ltd (ABN: 70 164 835 965 with a registered place of business at7/74-80 Melverton Drive, Hallam VIC 3803, Australia (“Optimum Appliances,” “we,” “us,” or “our”).
1.3 Children.
The Website is not intended for persons under 18. We do not knowingly collect personal information about children. If you believe a person under 18 has provided information, please contact us and we will delete it.
1.4 Term and changes.
This Privacy Policy applies from the effective date above and may be updated from time to time. We will post updates on this page and, where appropriate, notify you by email. Material changes may require consent where required by law.
What Personal Information Do We Collect?
2.1 Sources.
We collect personal information:
- Directly from you (e.g., via contact/enquiry forms, distributor enquiries, newsletter sign-ups, event registrations, whitepaper/download forms);
- Automatically through your use of the Website (e.g., cookies, analytics); and
- From third parties (e.g., advertising and analytics partners where you have consented or where otherwise permitted by law).
2.2 Types, purposes, and legal bases.
We follow data-minimisation principles and collect only what we need for legitimate, specified purposes.
- Enquiries & B2B contact. If you contact us (email, web form, chat, phone) we may collect yourname, business email, phone, company, role, country, and thecontent of your message.
Purpose: respond to enquiries, provide information about our products/services, pre-sales support, and record management.
Legal basis: ourlegitimate interests (responding to and managing business enquiries); yourconsent for optional fields. - Newsletter & marketing subscriptions. If you opt in, we collectname, email, country/region, company/role (as provided).
Purpose: send updates about products, content, events, and offers relevant to B2B audiences.
Legal basis: yourconsent (you can unsubscribe anytime). - Events, downloads & gated content. For event registrations or content downloads (e.g., brochures, spec sheets), we may collectname, business email, company, role, location, interests.
Purpose: provide access to content/events and tailor follow-up communications.
Legal basis: legitimate interests (lead management and sales follow-up);consent where required. - Purpose: verify and administer support or warranty.
Legal basis: legitimate interests (customer support) andcontract (where applicable). - Website analytics/technical data. We collectIP address,device and browser type,pages viewed,session duration,referrers,approximate geolocation,events (e.g., form starts/completions, file downloads), andcookie identifiers.
Purpose: operate, secure, and improve the Website; measure performance; understand audience.
Legal basis: legitimate interests (Website operation and improvement) andconsent for non-essential cookies.
We do not process payment or checkout data on this Website (non-transactional).
2.3 Cookies and similar technologies.
We use cookies, pixels, and tags for essential site functionality, analytics, and (with consent) advertising/retargeting. See ourCookie Policy for details and controls. Where required, we use a consent banner for non-essential cookies.
2.4 Sensitive information.
We do not seek to collect sensitive information (e.g., health, ethnicity, religious beliefs). Please do not submit such information to us. If you do, we will handle it in accordance with the APPs and delete or de-identify where appropriate.
2.5 Refusal to provide information.
If you decline to provide information marked as required, we may be unable to respond to your enquiry, provide content access, or register you for an event.
2.6 Records of feedback.
We may keep records of your questions, complaints, and compliments, de-identifying personal information where possible.
2.7 Aggregated/de-identified data.
We may aggregate or de-identify information for reporting, research, or improvement. Aggregated/de-identified data is not personal information under the APPs.
2.8 Service notices.
On an as-needed basis, we may send non-marketing notices (e.g., changes to this policy or service updates). These are not promotional and are not subject to unsubscribe.
Analytics and Advertising
3.1 Analytics.
We use analytics tools (e.g.,Google Analytics,Hotjar) to understand Website usage. Data may include pages viewed, session metrics, events (e.g., form submissions), device/browser info, approximate location, and IP address (with IP anonymisation where configured). We rely onlegitimate interests andconsent (for non-essential cookies).
3.2 Advertising and profiling.
With your consent (where required), we may use advertising tools, includingGoogle Ads,Meta (Facebook/Instagram) Ads to deliver or measure interest-based advertising and retargeting based on your interactions with our Website and content. You can manage preferences via our cookie banner and within your platform accounts.
3.3 Opt-outs.
- Google Analytics Opt-out Add-on is available from Google.
- Platform settings (Google/Meta) allow you to adjust ad preferences.
- You can also manage cookies via your browser and our Cookie banner.
How Long Do We Keep Your Information?
4.1 Retention.
We keep personal information only as long as necessary for the purposes described above, to comply with legal obligations, resolve disputes, and enforce agreements. Examples:
- Enquiries/lead records: typically retained for a reasonable B2B sales cycle and audit purposes.
- Marketing subscriptions: until you unsubscribe or your data becomes inactive for a reasonable period.
- Support/warranty records (if applicable): for the life of the product warranty and any legally required period.
4.2 Deletion.
When information is no longer required, we will take reasonable steps todelete or de-identify it in accordance with the APPs and our retention policies.
How Do We Disclose Your Information?
5.1 Service providers (data processors).
We may disclose personal information to carefully selected providers that help us operate the Website and our business, such as:
- Email marketing & CRM (e.g., ActiveCampaign or similar)
- Analytics (e.g., Google Analytics, Hotjar)
- Advertising platforms (e.g., Google Ads, Meta Ads)
- Web performance & security (e.g., Cloudflare)
- Form & survey tools (e.g., Typeform)
- Chat/messaging (e.g., Facebook Messenger or equivalent)
- Independent contractors/consultants under confidentiality obligations
Wedo not sell personal information.
5.2 Cross-border disclosure (APP 8).
Some service providers may be located overseas (including the United States, the EU/EEA, the UK, and other jurisdictions). Where we disclose personal information overseas, we will take reasonable steps to ensure the recipientdoes not breach the APPs (e.g., by using contractual safeguards/standard clauses, technical measures, and due diligence).
5.3 Non-personal information.
Aggregated or de-identified information may be shared for research, reporting, or business purposes.
5.4 Legal requests.
We may disclose information where required by law, regulation, court order, or to protect our rights, safety, or the rights and safety of others.
How Do We Protect Your Information?
6.1 Security measures.
We implement reasonable technical and organisational measures appropriate to the risks, includingTLS encryption,access controls,strong authentication,secure networks,data minimisation, andstaff training. We also assess vendors for appropriate safeguards.
6.2 Breach response.
No method of transmission or storage is completely secure. If a data breach occurs that is likely to result in serious harm, we will assess and, where required,notify you and the Office of the Australian Information Commissioner (OAIC) in accordance with theNotifiable Data Breaches (NDB) scheme.
How Can You Manage Your Personal Information?
7.1 Your rights under the APPs.
Subject to applicable exceptions, you may request to:
- Access the personal information we hold about you;
- Correct inaccurate, out-of-date, incomplete, irrelevant, or misleading information;
- Withdraw consent where processing relies on consent;
- Opt-out of direct marketing at any time.
7.2 How to exercise your rights.
Please contact us using the details below and describe your request. We may need to verify your identity. We aim to respond within30 days.
7.3 Complaints.
If you have concerns about our handling of your personal information, please contact us first. We will investigate and respond within30 days. If you are not satisfied, you may lodge a complaint with theOffice of the Australian Information Commissioner (OAIC):
- Website: oaic.gov.au
- Phone: 1300 363 992
- Post: GPO Box 5288, Sydney NSW 2001
Contact
If you have questions about this Privacy Policy or our data practices, please contact:
Email: support@optimumappiances.com.au
Postal address: Optimum Appliances Pty Ltd, 7/74-80 Melverton Drive, Hallam VIC 3803, Australia
